I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy
Related He uses statistics as a drunken man uses lamp posts - for support rather than for illumination. ANDREW LANG He uses statistics as a drunken man uses lamp-posts... for support rather than illumination. ANDREW LANG He uses statistics as a drunken man uses lamp-posts, for support rather than illumination. ANDREW LANG Often statistics are used as a drunken man uses lamp posts... for support rather than illumination. SOURCE UNKNOWN An unsophisticated forecaster uses statistics as a drunken man uses lamp-posts - for support rather ... ANDREW LANG Statistics are used like a drunk uses a lamp post - for support, not illumination. VINCE SCULLY He uses statistics like a drunk uses lamp-posts, more for support than illumination. ROMANO PRODI He uses statistics as a drunken man uses lampposts - for support rather than illumination ANDREW LANG He used statistics as a drunken man uses lampposts; for support rather than illumination. ANDREW LANG Statistics are used much like a drunk uses a lamppost: for support, not illumination. VIN SCULLY Don't rely too much on labels, for too often they are fables CHARLES H. SPURGEON In my fairly disorganized life, yellow stickies are too easily lost, and as for software, I try to a... JULIA GLASS Any committee that is the slightest use is composed of people who are too busy to want to sit on it ... KATHARINE WHITEHORN The local support from the Chetek community was there as usual. We rely on it and are grateful for i... DEREK JOHNSON You will notice that the Occupy Wall Street crowds - and the progressives who support them - focus o... DAVID HARSANYI Internet World is finally coming into its own as a show that the corporate audience needs to pay att... DAVID STROM I really don't notice it that much. Football games are awesome, but when I'm on the mound I have to ... JASON MITCHELL Executives now understand and support the deployment of more and more sophisticated protection measu... GEORGE JUCAN Hollywood films are alienating to the spectator because they use too much dialogue, too much explica... BRUNO DUMONT If God give you strength and courage, don't use it to intimidate people or overpower them, rather us... ANTHONY LICCIONE A major problem is that herbal extracts are not patentable. Therefore, if a manufacturer - most of ... DR. KLAUS LINDE A major problem is that herbal extracts are not patentable. Therefore, if a manufacturer - most of ... DR. KLAUS LINDE The problem with some people is that they use their religion as a part of their identity rather than... NICK KINSELLA (All the grief she had suffered over her lifetime had moulded her face into a mask of eternal sadnes... JEAN SASSON In as much as they don't have that many launches coming through at the moment, they can afford to ea... ANDREW FELLOWS The problem with the implants is that they only last up to six months, so unless the patient has a r... KRIS ZAKRZEWSKI No churchmen, I notice. Of course not. What use have they for a world without irrational fear? JONATHAN L. HOWARD We felt it would be a better use for the facility, rather than using it for office space. It would b... DAISY FULTON Men often succumb to their emotions when it requires them to use their logic. When it calls for them... ZENG HAN JUN Feast of the Holy Cross Teach me. O God, to use all the circumstances of my life to-day that t... JOHN BAILLIE There is a strange reluctance on the part of most people to admit they enjoy life. WILLIAM LYON PHELPS I would rather lie facedown on the ground and use my body as a bridge, than stand proud ... KAMAND KOJOURI People will interview receptionists more carefully than they will with a potential partner. It's muc... DAVID GAGE I am more of an herb guy than a spice guy. It comes back to a certain conservatism I have regarding ... KAREN PAGE I will have to make sure that I don't go for too much, too early, but instead wait for the right opp... ANDREW MURRAY His goal is to raise as much money as he can, to use the basketball program for further research and... GRANT STOUT Drug companies say they need to charge ever-higher prices to cover their research costs, but they sp... MARCIA ANGELL They are smaller and they have many compartments for multi-use. You can use it for day and you can u... ALESSANDRA TADDEI If I need a cause for celebrationOr a comfort I can use to ease my mindI rely on my imaginationAnd I... BILLY JOEL Users socialize to figure out what they're going to do on the weekend. They use MySpace to disco... CHRIS DEWOLFE I use doodling for a variety of reasons: I use it to get clarity around a concept, I use it to relax... SUNNI BROWN It is up to the judgment of the principal...and what they consider a good use of per-session money. DAN WEISBERG On average, it takes as much as $100 million in paid media for a brand to be a household name in Ame... JAY SAMIT They don't see the importance of post secondary training and learning and perhaps they are focused t... BERNARD LORD Clubs will now be able to apply for funding support to improve their facilities, on the proviso they... ANDREW DEMETRIOU There's a dual use behind this test. The other possible use is to improve on the computer simulation... PAUL INGRAM To ask whether the mainstream media has a conservative or liberal bias is like asking whether al-Qai... AL FRANKEN Each of us has more intelligence than we are trained to use and the part that we get graded on in sc... LAURIE NADEL Each of us has more intelligence than we are trained to use and the part that we get graded on in sc... LAURIE NADEL I'm convinced normal people miss the majority of God's blessings because they're too busy to notice ... CRAIG GROESCHEL Company executives exercise wide discretion over the use of corporate assets for charitable purposes... STEVEN MILLOY You must have traveled all night,” she heard herself say. “I had to come back early.” Sh... LISA KLEYPAS Hold it down until you come up JOHNNIE DENT JR. The pressure to increase these kinds of uses in national parks is constantly increasing. Our park la... DON BARGER As a veteran of the diet wars, I think it's time to call a truce. Rather than hear experts argue... DEAN ORNISH Penalties against possession of a drug should not be more damaging to an individual than the use of ... JIMMY CARTER What we're finding is that adolescents actually use a different part of their brain than adults do, ... DAVID FASSLER I discovered that rejections are not altogether a bad thing. They teach a writer to rely on his own ... SAUL BELLOW I won't go into details on the punishment, but I will use a standard of bad judgment for imposing wh... ZYGI WILF I very much use Bill Willingham's approach on 'Fables,' which is that rather than having... CHRIS ROBERSON ...She thinks, for the hundredth time, that in their emotional life all these intelligent men use a ... DORIS LESSING In a sense we are fortunate that most attackers want to control and use systems they attack rather t... ALLAN COX I thank God for schools that are serious about the gospel of Jesus Christ. They are vital to perpetu... JAMES C. DOBSON History is a wheel, for the nature of man is fundamentally unchanging. What has happened before will... GEORGE R.R. MARTIN Our executives challenged us to find new and greater uses for space as part of asset intensification... LES MORRIS It's time for Deltona to decide if they want to use eminent domain for private or public development... JAMIE JESSUP As we have begun a new genre of television with the increasing use of small production companies tha... CHERYL RHODEN All Dr. King fought for is now just on paper, ... They used to use ropes to hang us. Now they use bu... PHYLLIS MILLER For too long people have backed companies on hope value rather than solid products coming out. Now w... DANIEL MORGAN The problem of power is how to achieve its responsible use rather than its irresponsible and indulge... ROBERT F. KENNEDY Our big guys really stepped it up late and took it to the hoop. Early on they were in too much of a ... SETH RICE Most of us think we're too busy or too important to rest for a day. CRAIG GROESCHEL Our position has always been that the focus should be on suspicious activities. Rely on the banks to... KAREN THOMAS Experts are able to identify patterns related to a specific problem relevant to their area of knowle... NAVEEN JAIN How lucky I am to have known somebody and something that saying goodbye to is so damned awful. EVANS G. VALENS The center is for more than just religious research. We encourage non-members of the church to use t... DEANDA LINE They want it fast, they want to be able to use it with some speed and they obviously don't want to p... CONSTANCE SWANK I use the city because it saves time, I don't have to do a lot of research on the setting. WALTER WAGER It sort of launched me on a quest. My brother (David) and I both are looking for a way we can use th... ALAN SULLIVAN I'd much rather do research on up and coming companies that have potential and take the risk. It boi... FRED WALKER Do not allow children to mix drinks. It is unseemly and they use too much vermouth. FRAN LEBOWITZ With commentating, I've had a chance to show the humorous side of my personality that I didn'... JOHN MCENROE The current economic struggles are merely a result of poor decisions; most importantly the decision ... TRAVIS J HEDRICK I try to use my debit card rather than a credit card, but I will use a credit card for big purchases... SEAN PERTWEE I think we have to notice that the business processes we use right now for thinking and planning and... MARGARET J. WHEATLEY They did great. We knew it would be a crapshoot and I think it was our best performance on the one-m... DR. JEFF HUBER I don't use a hat as a prop. I use it as a part of me. ISABELLA BLOW So many people research online the whole use of ratings, reviews and guides, all that keeps incre... LAUREN FREEDMAN Don't bunt. Aim out of the ballpark. DAVID OGILVY Women, as they grow older, rely more and more on cosmetics. Men, as they grow older, rely more and m... GEORGE JEAN NATHAN Based on the relationship between the stocks-to-use ratio and price since 1998-99, a price of $2.51 ... DARREL GOOD I really didn't expect them to be this far in front of everyone in our league at this point in the s... DAN SPANG One of the things that we see constantly with university folks is that they have grants, they get fu... JEFF MURRAY Never use the rod on your kids that are in their late teenage years,for the time has expired,but rat... DAVID ATTA (A.K.A DAVIED ATTLARS & MR DAIN) I am making use of social media as a marketing tool. It's a great way to market yourself and you... CECE PENISTON I think it's really important to give kids storage that's functional and easy to use. If they can't ... JEANNIE FRAISE What will make you a star is in you SOTONYE ANGA They are not riders. They are limitations on the use of funds, BILL YOUNG We use it mostly for perch. They lay their eggs on the trees. BRUCE JOHNSON Is this safe for women, when in fact there have been no studies done on the long-term effects on wom... WENDY WRIGHT
More David Ogilvy
Don't bunt. Aim out of the ball park. Aim for the company of immortals. DAVID OGILVY Like a midwife, I make my living bringing new babies into the world, except that mine are new advert... DAVID OGILVY The most important word in the vocabulary of advertising is TEST. If you pretest your product with c... DAVID OGILVY If each of us hires people smaller than we are, we shall become a company of dwarfs. DAVID OGILVY Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies... DAVID OGILVY I don't know the rules of grammar. If you're trying to persuade people to do something, or buy somet... DAVID OGILVY The consumer isn't a moron. She is your wife. DAVID OGILVY The best ideas come as jokes. Make your thinking as funny as possible. DAVID OGILVY What you say in advertising is more important than how you say it. DAVID OGILVY A well-run restaurant is like a winning baseball team. It makes the most of every crew member's tale... 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DAVID OGILVY It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it ed... DAVID OGILVY It takes a big idea to attract the attention of consumers and get them to buy your product. Unless y... DAVID OGILVY It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he woul... DAVID OGILVY Political advertising ought to be stopped. It's the only really dishonest kind of advertising th... DAVID OGILVY If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if ... DAVID OGILVY If it doesn't sell, it isn't creative. DAVID OGILVY At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls... DAVID OGILVY I don't know the rules of grammar... If you're trying to persuade people to do something, or... DAVID OGILVY Leaders grasp nettles. 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OGILVY Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's... DAVID M. OGILVY Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to ... DAVID M. OGILVY A good advertisement is one which sells the product without drawing attention to itself. DAVID M. OGILVY There's somebody watching over me this week. I've played nicely, but I've dodged a few bullets. GEOFF OGILVY The best player always gets followed, but especially Tiger because you know he thinks everything out... GEOFF OGILVY I made some good putts and for the most part I played really well. I got lucky a couple times. But h... GEOFF OGILVY I knew I was one behind before I hit my tee shot, GEOFF OGILVY It's irrelevant. He can drive it anywhere he wants. He does and he wins. As wayward as Stephen Ames ... GEOFF OGILVY Something was on my side this week, keeping their putts out of the hole and making mine go in the ho... GEOFF OGILVY Unbelievable. It's such a hard tournament to believe you're going to keep going. I got lucky the fir... GEOFF OGILVY That was the best thing I ever saw, that 19th tee. I shouldn't have won today. GEOFF OGILVY That wasn't very smart. It's not the first time (Woods) has been motivated by something someone said... GEOFF OGILVY With three or four holes to play, it looked decidedly unfavorable for us. But Justin made a massive ... GEOFF OGILVY I knew I was tied when I made the putt, ... And I knew I was one behind before I hit my next tee sho... GEOFF OGILVY I played really well. I could have had two or three better if I'd made a few putts, but all in all I... GEOFF OGILVY It plays long all the time. Even though the ball goes a long way here, it's still a long golf course... GEOFF OGILVY My biggest objection to Marxism has been the presumption that industry should exist at all. I think ... DAVID DAVID KATZMAN I gave a funny speech at my wife's birthday party, and I'm thinking, 'Hey, I've stil... LARRY DAVID The area where I grew up in Birmingham was very diverse - I was aware of my race but not overly awar... DAVID HAREWOOD Birmingham people are the salt of the earth, and I've carried that with me all around the world.... DAVID HAREWOOD In the last couple of years I've been facing down a lot of the demons of the past and trying to ... DAVID COVERDALE George W. Bush: a person who is the ultimate outcome of the American condition. Someone promoted abo... DAVID LANGE Stories hold conflict and contrast, highs and lows, life and death, and the human struggle and all k... DAVID LYNCH Studying consciousness tells us more about how the world is fundamentally strange. I think we have a... DAVID CHALMERS Thought is the wind and knowledge the sail. DAVID HARE The Doctor' is the kind of character - because the guest cast is changing all the time, there ar... DAVID TENNANT It's so warm now, and Thanksgiving came so early - is it just me, or does it not really feel lik... DAVID LETTERMAN Bilingualism lets you have your cake and eat it. The new language opens the doors to the best jobs i... DAVID CRYSTAL I can mention many moments that were unforgettable and revelatory. But the most single revelatory th... DAVID ATTENBOROUGH Being dyslexic, I was told that I was an idiot all the time. DAVID BAILEY Every man who is high up loves to think that he has done it all himself; and the wife smiles, and le... DAVID BAILEY The first half of the 20th century belongs to Picasso, and the second half is about photography. The... DAVID BAILEY I always go for simplicity. DAVID BAILEY I didn't try and do fashion pictures. I tried to do portraits of girls wearing dresses. DAVID BAILEY All I could do at school was paint and draw and that was the only time I ever passed any exam. It wa... DAVID BAILEY You can't really copy what I do because I don't do anything. DAVID BAILEY I hate being so nostalgic about the Sixties. DAVID BAILEY People want security in this insecure world. DAVID BAILEY I don't think my work does reflect my nationality - I don't like the idea of nationalism. DAVID BAILEY It's not about composition. It's the way you feel about how your objects should relate to ea... DAVID BAILEY Girls are more attractive to me than dresses. DAVID BAILEY Rockers are the nicest people to photograph. They have no inhibitions. DAVID BAILEY Being trendy is dangerous. I've never been trendy, which is why I've never really fallen out... DAVID BAILEY I don't see the point of photographing trees or rocks because they're there and anyone can p... DAVID BAILEY If you're curious, London's an amazing place. DAVID BAILEY I was surrounded by strong women so it had never even occurred to me that women were anything other ... DAVID BAILEY The skull is nature's sculpture. DAVID BAILEY Anybody can be a great photographer if they zoom in enough on what they love. DAVID BAILEY Being handsome wasn't much of a burden. It worked for me. DAVID BAILEY Everything I read about hitting a midlife crisis was true. I had such a struggle letting go of youth... DAVID BOWIE I had a wonderful childhood, which is tough because it's hard to adjust to a miserable adulthood... LARRY DAVID You would think that a rock star being married to a supermodel would be one of the greatest things i... DAVID BOWIE People use irony as a defense mechanism. DAVID BYRNE Sometimes it's a form of love just to talk to somebody that you have nothing in common with and ... DAVID BYRNE I certainly agree that putting everything into little genres is counterproductive. You're not go... DAVID BYRNE Analysis is like a lobotomy. Who wants to have all their edges shaved off? DAVID BYRNE I knew I wanted to have a doll of myself on the cover. I thought, I wanna see myself as a Ken doll. DAVID BYRNE I've been in beautiful landscapes where one is tempted to whip out a camera and take a picture. ... DAVID BYRNE That's the thing about pictures: they seduce you. DAVID BYRNE Deep down, I know I have this intuition or instinct that a lot of creative people have, that their d... DAVID BYRNE If anything, a lot of electronic music is music that no one listens to at home, hardly. It's rea... DAVID BYRNE My favorite time of day is to get up and eat leftovers from dinner, especially spicy food. DAVID BYRNE On a bike, being just slightly above pedestrian and car eye level, one gets a perfect view of the go... DAVID BYRNE I never listen to the radio unless I rent a car. DAVID BYRNE The arts don't exist in isolation. DAVID BYRNE There's a certain amount of freedom involved in cycling: you're self-propelled and decide ex... DAVID BYRNE Real beauty knocks you a little bit off kilter. DAVID BYRNE Do I wear a helmet? Ugh. I do when I'm riding through a precarious part of town, meaning Midtown... DAVID BYRNE Cycling is a joy and faster than many other modes of transport, depending on the time of day. It cle... DAVID BYRNE You can know or not know how a car runs and still enjoy riding in a car. DAVID BYRNE You create a community with music, not just at concerts but by talking about it with your friends. DAVID BYRNE Cycling can be lonely, but in a good way. It gives you a moment to breathe and think, and get away f... DAVID BYRNE Everything's intentional. It's just filling in the dots. DAVID BYRNE I like time off. I'm not a workaholic. DAVID THEWLIS I've had an awful lot of good fortune. DAVID CASSIDY Every day is a blessing - not to get too schmaltzy, but, really, it is. DAVID CASSIDY What happened to me during the last couple of years of 'The Partridge Family' was I became s... DAVID CASSIDY There were times when I was a joke, but talent survives. DAVID CASSIDY You can't be 24 again; you can't be new when you're 40 years old. DAVID CASSIDY Most people view success by the results, and I don't. DAVID CASSIDY I think of my career as something apart from myself. DAVID CASSIDY You know, many people who become famous and enjoy great success when they're young disappear aft... DAVID CASSIDY I wouldn't want to play anything bigger than 10,000 again. I think it's too much, and you lo... DAVID CASSIDY Let me tell you, 10,000 is an intimate room. Believe me. I want to be able to connect to everybody i... DAVID CASSIDY When you cut your life into a film - 90-some minutes of film - you end up taking snapshots and vigne... DAVID CASSIDY Until I really dealt with a lot of the demons in my life - the fear and self-doubt and unresolved is... DAVID CASSIDY I gave up my whole life to my career. DAVID CASSIDY Just getting your name in the papers and having people talk about you is not always a good thing. DAVID CASSIDY There's nothing wrong with becoming a role model, nothing wrong with inspiring people to become ... DAVID CASSIDY It's always nice to have people love you, but I'd just like to be judged fairly. DAVID CASSIDY It wasn't until later when people became aware of my writing that I would hear begrudgingly, ... DAVID CASSIDY If people respond to the songs, whether they love you or hate you, then you've really done your ... DAVID CASSIDY Anybody who carries the albatross of that teen-idol thing - well, people tend to look and say: '... DAVID CASSIDY I don't want to end up being some joke on a bad TV series. DAVID CASSIDY I just want to continue to produce good work. I don't want to do junk. DAVID CASSIDY Just do me a favor. Don't call me 'former teen heartthrob,' okay? It's as if they we... DAVID CASSIDY I hitched up to Haight-Ashbury in the Summer of Love, you know? And I was very much politically alig... DAVID CASSIDY Contrary to public opinion and the image people have of me, I grew up in a very lower-middle-class, ... DAVID CASSIDY It was amazing for me growing up in the musical decade of the '60s. I saw The Beatles on televis... DAVID CASSIDY Doing musicals and theatrical productions, I never did any of my hits. DAVID CASSIDY I turned up to all my son's performances and baseball games because my father never did that for... DAVID CASSIDY I was very wary of repeating my father's behaviour and did everything not to act like he did. DAVID CASSIDY Most definitely, my dad was my biggest influence. DAVID CASSIDY My first five albums were triple-platinum, and I played a lot of concerts. DAVID CASSIDY The television and film business has never really been kind or compassionate, in general. DAVID CASSIDY It's amazing what happens to your body as you get a little older. DAVID CASSIDY I didn't end up some sad, tragic guy singing in a lounge somewhere. I never went out and took bi... DAVID CASSIDY Nobody likes to be rejected, you know? DAVID CASSIDY I nearly died twice after I replaced Michael Crawford in 'EFX.' DAVID CASSIDY I work for me, 18 hours a day. It's my gig. So I don't have time to get a point of view. DAVID CASSIDY