I mean, he's sort of the target reader, Jay.

People constantly make the mistake of comparing London with New York, Milan and Paris and that's not what it's about. London has its own fashion identity. You come here to find the next Alexander McQueen or John Galliano.

Candace did work here a while [in the '90s, as a contributing editor who wrote features]. I'm sure she draws on lots of her experiences, and I'm sure it's a work of fiction and that it's entertaining. ... She's a wonderful writer.

We wanted to be as careful as we could to signal that this magazine is aimed at a different market, ... upscale feel.

It's strong, pretty and wearable. And the stores will love it.

This is why New York has become the most relevant fashion capital in the world. Because we respect not only the established designers but also the up-and-coming ones like Peter.