I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.

It's counterproductive to lower my price, because I have to sell more units to make up for that lost revenue. Generating brand-new products can take a long time. Improving service is typically the quickest way that I can take market share. So aligning technology strategy to better service customers becomes an essential path to revenue growth.

Apple already has a huge market share (for MP3 players), and this is just going to make it grow higher,

We don't have a monopoly. We have market share. There's a difference.

The irritation level is just a lot higher.

If analyst expects that result of stock would exceed expectation, then can it be said that it would exceed the expectation.