I go to a lot of wine dinners and people are surprised that our wine sells for $25. They're used to paying $50 for a good bottle of wine.

In times like these, when the suffering of children is immeasurable, ... it is encouraging to meet so many people who are willing to sacrifice for the sake of one little child.

There's so many good people producing wine now, ... It's just amazing. There's so much on the shelves. You don't have to go buy those overpriced wines.

Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different.

People typically only buy wine in grocery stores when they already know they like it. The type they like really is based on the number of taste buds you have.

When people come up on Highway 94 . . . they can come out and sample wine and purchase wine. Eventually, that would be nice.