I get demoralized by organizations that start off with a mission and pull back when they find it's risky.

It's a risky proposition. I'll be interested to see if they can pull it off.

If the risk is fully aligned with your purpose and mission, then it's worth considering.

Mining asteroids will ultimately benefit humanity on and off the Earth in a multitude of ways.

Once we start believing that the apocalypse is coming, the amygdala goes on high alert, filtering out most anything that says otherwise.

Did you know that Kodak actually invented the digital camera that ultimately put it out of business? Kodak had the patents and a head start, but ignored all that.