I find personalized search convenient - I read stories on my Facebook feed, my Twitter feed, daily email services, and my iPhone's Flipboard app, and would love to be able to focus my searches on just those particular services.

I don't do Twitter, Facebook; none of that. My email I do from my Blackberry or my iPhone.

From search and books to online TV and operating systems, antitrust affects our daily digital lives in more ways than we think.

Anyone unhappy with Google can use other search engines - including DuckDuckGo and Blekko, along with Bing or Yahoo.

Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.

The iPhone will forever be associated with the inventive genius of Steve Jobs and Silicon Valley. But the roots of innovation can be traced back - from one genius to another, at least - back to the genius who put the phone in iPhone: Alexander Graham Bell.