I don't want to use my creative energy on somebody else's user interface.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

It will demystify the user interface with navigation. It will be easy to use. Normal people will be able to get value out of it.

We're second to them in market size, but now I think it is clear that our user interface has the largest market share in the world.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.