I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

I think this idea of a big break is a lie.

Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.

A fundamental American question is, 'What's the big idea?'

I think people get fixated on the example of an idea.

When I think of invention, I always think of America. You're always seeing ads: 'Have you got the next big idea?' There seems to be that spirit in America of inventions and inventors.