I developed my camera system, called the Medusa, jointly with a colleague down in Australia as a method of exploring the ocean unobtrusively. The critical thing was that we didn't use white light, which I believe has been scaring the animals away.

It's a little-appreciated fact that most of the animals in our ocean make light. I've spent most of my career studying this phenomenon called bioluminescence. I study it because I think understanding it is critical to understanding life in the ocean where most bioluminescence occurs.

In 2010, there was a TED event called Mission Blue held aboard the Lindblad Explorer in the Galapagos as part of the fulfillment of Sylvia Earle's TED wish. I spoke about a new way of exploring the ocean, one that focuses on attracting animals instead of scaring them away.

Finding animals that make light in the ocean is easy. Just drag a net through the water anywhere in the upper 3000 feet, and as many as 80-90% of the animals you catch can make light. The biomimetic lure that I developed imitates one of these - a common deep sea jellyfish called Atolla.

We need a NASA-like organization for ocean exploration, because we need to be exploring and protecting our life support systems here on Earth.

If we are to be good stewards of the ocean, we need to understand what lives there and how the animals interact with each other and with their environment, which means we need to be constantly seeking new and improved methods for exploration and observation.