I better make the plot good. I wanted to make it grip people on the first page and have a big turning point in the middle, as there is, and construct the whole thing like a roller coaster ride.

Everybody likes a roller coaster ride.

It's a roller coaster ride.

It's been a big roller-coaster ride, but that makes it that much sweeter. We've been through a lot of ups and downs. That's what perseverance and mental toughness are all about: how you respond to negative times.

The 'science' behind hormone replacement therapy has put women on a medically engineered, press-fueled, big pharma funded roller coaster ride.

The truth is that entrepreneurship is more like a roller coaster ride than a cruise.