I asked one store owner if I could put a few bottles on the shelf, ... I gave him a cold one to drink. Eight hours later, they called and said they were sold out.

I can remember, we walked by one little shop and the owner was just sitting there on the steps with his head in his hands like he didn't know what he was going to do. I felt so sorry for him.

Lucie and I drank every one of those bottles.

The Vino100 concept is if you come in the store our wines are not on the shelf by grape or region. They are on the shelf exclusively by taste and flavor. For example, we'll have cabernet sauvignons all over our red wall.

It was a large store and i did not like to go in it because its brightness was cold, like sunlight on distant ice.

We started small with one store in Birdsboro, which was probably a 5,000-square-foot garage, and it has just grown over the years.