I am hyper about not using numbers that exaggerate and inflame. Our message is we don't want you to live in fear … but you have to be alert and aware.

One of the things we're trying to persuade kids to do is not to give out personal details online, don't advertise where they are and who they are. The person with whom they may be interacting may not be who they say they are.

Not only have we seen an increase in reports of Internet child pornography, but the victims are becoming younger and the images are becoming more graphic and violent. To eliminate the commercial viability of child pornography, we must stop the flow of money. To do that, we need the involvement of the world's leaders in the payments industry and the Internet. The founding members of the Financial Coalition Against Child Pornography are to be commended for joining this critical fight.

[The Center for Missing and Exploited Children] has learned a lot from the Katrina experience, ... We have people on the ground. We have offered our center and resources to the state of Texas ... There's a good clearinghouse in Austin (and) we have offered to assist them in any way we can...

Our experience is that Wal-Mart is a company that cares about the community it serves and is willing to put itself on the line with major issues, not the least of which is bringing missing children home.

This is more about reunification and repairing. But it's extremely urgent. If you're separated from your child in a supermarket or department store for 10 minutes, it's something you never forget. Here are parents who are separated from their children for three weeks and don't know where they are.