Human relationships used to be easy: you had friends, boy- or girlfriends, parents, children, and landlords. Now, thanks to social media, it's all gone sideways.

By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.

Social Media isn't about reach as much as it is about "reach out".

Social media is reducing social barriers. It connects people on the strength of human values, not identities.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.