[His reasoning escapes some people.] Somebody started a rumor that the city had hired me as a sweeper for $60 an hour, ... Our radio station guy, who cracked up when he heard that story, he says, 'Hell, I'll shut the station down and go help him sweep for that!'

There's a rumor floating around that we're misleading the public,

There were rumors China may revalue its currency in March. Based on that rumor, people are assuming China may buy fewer Treasuries. And then the market broke certain support levels.

Today, people can say anything they want. Suddenly it gets in the rumor mill and then it evolves and then somehow it becomes fact and you say, What is this? You know, why don't you ask me?

Rumor control was a beast for us. People would hear something on the radio and come and say that people were getting raped in the bathroom or someone had been murdered. I would say, 'Ma'am, where?' I would tell them if there were bodies, my guys would find it. Everybody heard, nobody saw. Logic was out the window because the situation was illogical.

Buy the rumor, sell the fact.