Highlighting the full range of financial services capability we have to offer leads to increasing customer awareness and the cross-sell.

This gave us more than 50 percent reduction in hosting cost and also allowed us to build a new Web-hosting environment with virtualization capability. The new technology gave us the capability to rewrite 900 pages of content within five months.

It was really more of a corporate Web site before, and if a customer wanted to get life insurance from us, they needed to know they had to look on the Nationwide Financial Web site instead of the Nationwide Insurance Web site.

Everything I am seems to be inside my awareness, rather than my awareness being inside of me.

Stern effect. Howard Stern has raised the awareness of the entire satellite radio category.

Stern obviously has helped raise awareness,