He's put in way more time than a lot of kids do in their whole project already.

Alex P. Keaton is his role model.

The life cycle of toys gets shorter and shorter as kids' attention spans get shorter and shorter.

With the old costumes you always went down on your knees to talk to the kids. Now we just wave to them, and when they're ready they come up and give you a high five or a hug.

Kids don't understand. They are immortal. They think they can get through it.

Now is a very good time to do the rebalancing game, ... Let's go where we're not.