Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.

Why shoot for the moon? It matters because when you try to do something radically hard, you approach the problem differently than when you try to make something incrementally better.

When you try to do something ten per cent better, you tend to work from where you are: if I ask you to make a car that goes 50 miles a gallon, you can just retool the engine you already have.

If you're shooting to make the world 10% better, you're in a smartness contest with everyone else in the world - and you're going to lose. There are too many smart people in the world.

Making a moonshot is almost more an exercise in creativity than it is in technology.

I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world.