Her public perception as a mother is very strong. People like her. There's not a diva association. For a very wholesome American brand, it's a perfect match.

Her public perception as a mother is very strong.

Our intention is to continue to grow and lead the market not only from a perception point of view but also from a market point of view.

We think people will like these diets better than low-fat high carbohydrate diets because it gives them a much bigger range of foods to eat. People, for the most part, like the taste of protein and higher fat foods.

More people will take it and many people think it's the panacea, which it's not, ... Who's going to monitor it to see if it's effective? There's no monitoring for safety.

I believe the information so far is good enough, ... I would let my sister, my mother, my wife ... have MammoSite.