He showed me he wants to expand his game. I would bring him aside and tell him to take his time and wait for his shot and he applied it. He's easy to coach.

I don't find it scares people, they just need qualified help. They see a $300 reel and think they won't ever buy that, but in five years they will buy one if they get into it.

Then they could go right across the street here to Faulkner Park or one of the state parks.

One of the good things is we don't tailor to just the experienced fishermen. I would say 90 percent of our customers are beginners, and not just children with no fishing experience. Probably 60 percent are adults who are beginners and don't know what to do to start out.

Never underestimate the latent power of nature. Often when she is most beautiful she is also most dangerous to those who fail to pay attention.

Each of us has a mountain to climb. To reach the summit you need to understand who you are and what you can do. Without an idea of your strengths and weaknesses you cannot define your personal limits. Survival training helps you figure that bit out. It makes you stronger, more fearless and ultimatley resilient! There is no easy or pain free way to the summit – you just have to endure and climb to it by yourself.