He could be a valuable player coming off the bench for us.

Looking at our new district, it gives us opponents we're basically familiar with, ... If we get by those teams, however, it will be a new game, so to speak, facing the other district's teams in the region.

We look for them to be a very competitive team, ... Like us, they have a veteran crew with six or seven returning letter-winners. It should be a very exciting match.

For this team, as young as we are, any type of championship environment is good for us.

It has opened our minds to see work internationally, and helped give us a sense of our own intellectual, creative worth. It helped us grow up.

The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.