Having the infrastructure by itself isn't enough. You need a marketing plan and a business model to make this work. You can't just put it out there and expect people to use it, even if it's free.

It's never free. There's some payment, some off-setting fee somewhere. It's nice to be civic-minded, but this stuff costs money.

There is no way you are going to improve or resolve the digital divide issue if all you do is put up the network and say, 'that's it'.

It takes us all. That's why it's important that parents, teachers and students work together in concert to address these issues.

We invest millions of dollars every year, and now more than half is being aligned through vertical marketing efforts for partners. This is a significant shift for us, because two years ago we weren't doing that at all.

Everybody in the lodging business is going to benefit from the additional marketing. It should be equitable across the board.