Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about and shared more than others. The psychology of sharing. The science of social transmission.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

Today, one must pay for a world where there is nothing to buy.

Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be just a bit of a sham.

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

It would be another way for Google to sell targeted advertising and burnish its brand. And it's very much in the tradition of Google's brand promise - great stuff free.