HELVETICA IS NOT A CONCEPT

It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered.

THE IDEA IS KING

Putting beautiful typefaces on weak ad .. Is likePutting make-up on a corpse it may look beautiful,But it is still dead.

How do you not induce someone? It's an illogical concept to advertise without inducing someone.

The Vino100 concept is if you come in the store our wines are not on the shelf by grape or region. They are on the shelf exclusively by taste and flavor. For example, we'll have cabernet sauvignons all over our red wall.