Douglas Rushkoff quote: "Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later."

The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we t...
DOUGLAS RUSHKOFF

Most of us still haven't grasped the fact that everything we commit to the digital space - not j...
DOUGLAS RUSHKOFF

I don't think tablets are where we should be focused. But I do think they could end up being an ...
DOUGLAS RUSHKOFF

No matter how invasive the technologies at their disposal, marketers and pollsters never come to ter...
DOUGLAS RUSHKOFF

Technology has moved away from sharing and toward ownership. This suits software and hardware compan...
DOUGLAS RUSHKOFF

As a professional journalist who nonetheless champions a 'people's' Internet, I am happy...
DOUGLAS RUSHKOFF

Computers don't kill books; people do.
DOUGLAS RUSHKOFF

Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible onlin...
DOUGLAS RUSHKOFF

Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new...
DOUGLAS RUSHKOFF

We Facebook users have been building a treasure lode of big data that government and corporate resea...
DOUGLAS RUSHKOFF

When things begin accelerating wildly out of control, sometimes patience is the only answer. Press p...
DOUGLAS RUSHKOFF

Once a teen has been identified as part of the 'target market,' he knows he's done for. ...
DOUGLAS RUSHKOFF

Social media is itself as temporary as any social gathering, nightclub or party. It's the people...
DOUGLAS RUSHKOFF

Treating an age group as a demographic requires coming up with something that's common to every ...
DOUGLAS RUSHKOFF

The tribal community lived in the totality of circular time; the farmers of God's universe under...
DOUGLAS RUSHKOFF

If the clockwork universe equated the human body with the mechanics of the clock, the digital univer...
DOUGLAS RUSHKOFF

Think 'Game of Thrones.' In the old days, this sort of show might be considered bad writing....
DOUGLAS RUSHKOFF

We know that people are less open in conversations if the other conversant puts a cell phone on the ...
DOUGLAS RUSHKOFF

Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter ...
DOUGLAS RUSHKOFF

Marketers spend millions developing strategies to identify children's predilections and then cap...
DOUGLAS RUSHKOFF

Time has always been used against us on a certain level. The invention of the clock made us accounta...
DOUGLAS RUSHKOFF

Children are being adultified because our economy is depending on them to make purchasing decisions....
DOUGLAS RUSHKOFF

New technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to...
DOUGLAS RUSHKOFF

In spite of my own reservations about Bing's ability to convert Google users, I have to admit th...
DOUGLAS RUSHKOFF

Digital time does not flow; it flicks. Like any binary, discrete decision, it is either here or ther...
DOUGLAS RUSHKOFF

While learning to code may have once been an arduous or expensive process, the college dropouts who ...
DOUGLAS RUSHKOFF

Google did a great job hacking the Web to create search - and then monetizing search with advertisin...
DOUGLAS RUSHKOFF

I went to Cal Arts and AFI, and I worked on 'Bonfire Of The Vanities.' I got this grant from...
DOUGLAS RUSHKOFF

As a writer and sometime activist who needs to promote my books and articles and occasionally rally ...
DOUGLAS RUSHKOFF

Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmake...
DOUGLAS RUSHKOFF

I am much less concerned with whatever it is technology may be doing to people that what people are ...
DOUGLAS RUSHKOFF

Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to...
DOUGLAS RUSHKOFF

We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phone...
DOUGLAS RUSHKOFF

Open source is a beautiful way of collaborating; but what's happening on the free Internet is mo...
DOUGLAS RUSHKOFF

Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could f...
DOUGLAS RUSHKOFF

In the industrial age and in analog clocks, a minute is some portion of an hour which is some portio...
DOUGLAS RUSHKOFF

The early cyberpunk idea was that networked computers would let us do our work at home, as freelance...
DOUGLAS RUSHKOFF

Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a cr...
DOUGLAS RUSHKOFF

As a digital technology writer, I have had more than one former student and colleague tell me about ...
DOUGLAS RUSHKOFF

Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to t...
DOUGLAS RUSHKOFF

Digital media are biased toward replication and storage. Our digital photos practically upload and p...
DOUGLAS RUSHKOFF

The easiest way to figure out who the customer is in an online space is to figure out who is paying ...
DOUGLAS RUSHKOFF

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body ...
DOUGLAS RUSHKOFF

When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Win...
DOUGLAS RUSHKOFF

Once everyone is connected to everyone and everything else, nothing matters anymore. If everyone in ...
DOUGLAS RUSHKOFF

Facebook has never been merely a social platform. Rather, it exploits our social interactions the wa...
DOUGLAS RUSHKOFF

Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made user...
DOUGLAS RUSHKOFF

One argument against open systems is that they become open to everything, good and bad. Like a Richa...
DOUGLAS RUSHKOFF

In the digital universe, our personal history and its sense of narrative is succeeded by our social ...
DOUGLAS RUSHKOFF

Your email inbox is a bit like a Las Vegas roulette machine. You know, you just check it and check i...
DOUGLAS RUSHKOFF

New content online no longer requires new stories or information, just new ways of linking things to...
DOUGLAS RUSHKOFF

With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how ...
DOUGLAS RUSHKOFF

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebo...
DOUGLAS RUSHKOFF

I find myself unable to let go of the sense that human beings are somehow special, and that moment-t...
DOUGLAS RUSHKOFF

As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-w...
DOUGLAS RUSHKOFF

Your next SMS will probably be around longer, and remain more legible, than your tombstone. For, unl...
DOUGLAS RUSHKOFF

Like civil-rights protesters who sang rousing hymns as they were carried off to jail, Twitterers are...
DOUGLAS RUSHKOFF

'Digiphrenia' is really the experience of trying to exist in more than one incarnation of yo...
DOUGLAS RUSHKOFF

Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911...
DOUGLAS RUSHKOFF

The horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interr...
DOUGLAS RUSHKOFF

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructe...
DOUGLAS RUSHKOFF

Online advertising may not be much more successful than an old double-barrel, but - like a good spra...
DOUGLAS RUSHKOFF

It feels as if ever since the iPhone was released, the Macintosh computer has become just another le...
DOUGLAS RUSHKOFF

For Google, the problem with being a free, abundant, and rather infinite set of services is that it&...
DOUGLAS RUSHKOFF

The 'looking forward' so prevalent in the late 1990s was bound to end once the new millenniu...
DOUGLAS RUSHKOFF

The liberation children experience when they discover the Internet is quickly counteracted by the lu...
DOUGLAS RUSHKOFF

What's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottl...
DOUGLAS RUSHKOFF

It's easy to make fun of AOL's pending purchase of HuffPo. Just like AOL's purchase of T...
DOUGLAS RUSHKOFF

As popular culture becomes more presentist, we move away from entertainment as the vicarious experie...
DOUGLAS RUSHKOFF

Napster is a consumer revolt. Napster is about my right to have this music and to share if I've ...
DOUGLAS RUSHKOFF

Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency bu...
DOUGLAS RUSHKOFF

Walkman was the precursor to the cell phone, in terms of your strategy for getting through the urban...
DOUGLAS RUSHKOFF

Occupy Wall Street is meant more as a way of life that spreads through contagion, creates as many qu...
DOUGLAS RUSHKOFF

Unlike the Tea Party, who see themselves as the customers of government, people in the Occupy Wall S...
DOUGLAS RUSHKOFF

We are looking at a society increasingly dependent on machines, yet decreasingly capable of making o...
DOUGLAS RUSHKOFF

The iPad - contrary to the way most people thought about it - is not a tablet computer running the A...
DOUGLAS RUSHKOFF

The first step toward maintaining autonomy in any programmed environment is to be aware that there&#...
DOUGLAS RUSHKOFF

The hours Facebook users put into their profiles and lists and updates is the labor that Facebook th...
DOUGLAS RUSHKOFF

While we may blame the Internet for the ease with which conspiracy theories proliferate, the net is ...
DOUGLAS RUSHKOFF

Jobs, as such, are a relatively new concept. People may have always worked, but until the advent of ...
DOUGLAS RUSHKOFF

While Google has given away pretty much everything it has to offer - from search and maps to email a...
DOUGLAS RUSHKOFF

Web sites are designed to keep young people from using the keyboard, except to enter in their parent...
DOUGLAS RUSHKOFF

Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet de...
DOUGLAS RUSHKOFF

People are seduced by signals from the world, but that is manipulation, not reality. Computers have ...
DOUGLAS RUSHKOFF

Most simply, 'present shock' is the human response to living in a world that's always on...
DOUGLAS RUSHKOFF

The new Zune may not be an iPod killer, but it does offer a clean interface, great industrial design...
DOUGLAS RUSHKOFF

When digital culture first came along, it was supposed to create more time, by allowing us to shift ...
DOUGLAS RUSHKOFF

I'm not a communist, just a media theorist.
DOUGLAS RUSHKOFF

Virtual simulations allow post-traumatic stress disorder sufferers to re-experience the events that ...
DOUGLAS RUSHKOFF

When human beings acquired language, we learned not just how to listen but how to speak. When we gai...
DOUGLAS RUSHKOFF

If the end of the twentieth century can be characterized by futurism, the twenty-first can be define...
DOUGLAS RUSHKOFF

Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we at...
DOUGLAS RUSHKOFF

While the scars of the monstrous Civil War still remain, the wounds have closed since 1865, in large...
DOUGLAS BRINKLEY

I have known war as few men now living know it. It's very destructiveness on both friend and foe...
DOUGLAS MACARTHUR

Man can now fly in the air like a bird, swim under the ocean like a fish, he can burrow into the gro...
TOMMY DOUGLAS

I love deadlines. I like the whooshing sound they make as they fly by.
DOUGLAS ADAMS

I don't mind being a symbol but I don't want to become a monument. There are monuments all o...
TOMMY DOUGLAS

Every chef has his treats. By that, I mean bits and pieces from things you're working on - crust...
TOM DOUGLAS

We think that the world is a solid, vivid place, full of shape and colour and solid objects like thi...
DOUGLAS ADAMS

God only knows what else is on the web about me.
ILLEANA DOUGLAS

I always wanted to get into the horror genre. I like scary movies. I want to go to the fan shows and...
ILLEANA DOUGLAS

I had an obsession that I was male characters from movies.
ILLEANA DOUGLAS

I like doing movies that relate to people's experience.
ILLEANA DOUGLAS

I loved the idea of the Nerd as Hero, which Ghost World also had.
ILLEANA DOUGLAS

I want to be an animated character. I'm also doing more writing and directing.
ILLEANA DOUGLAS

I wore a lot of vintage clothing. I dressed like a reporter, with a little card in my hat. I had the...
ILLEANA DOUGLAS

I'm a big fan of Albert Brooks, Nichols and May. I'd like to follow in their footsteps and d...
ILLEANA DOUGLAS

I'm a huge poster collector.
ILLEANA DOUGLAS

I've done a few studio films in the last few years where I feel like I've done good work, an...
ILLEANA DOUGLAS

In high school, my goal was to be a writer for SNL, then I got into the acting.
ILLEANA DOUGLAS

It was an interesting way to come across in my first big role. To work with Robert DeNiro was very e...
ILLEANA DOUGLAS

It's nice to see a movie where people are actually succeeding.
ILLEANA DOUGLAS

We were big Saturday Night Live and Eddie Murphy fans.
ILLEANA DOUGLAS

When I do a character, I try to base it on someone I have met or an experience I've had.
ILLEANA DOUGLAS

When we were doing a scene, lots of times we would collapse giggling, because it seemed so silly bec...
ILLEANA DOUGLAS

I come from a pretty strange family.
ILLEANA DOUGLAS

There's too much insecurity on studio sets, with all the people standing around, whispering.
ILLEANA DOUGLAS

The best situation is where they cast you and then they trust you.
ILLEANA DOUGLAS

Duty, Honor, Country. Those three hallowed words reverently dictate what you ought to be, what you c...
DOUGLAS MACARTHUR

It's very tough for me to focus. I'm like: 'Look, something shiny! No, focus. Oh, there ...
GABBY DOUGLAS

Smile, it's free therapy.
DOUGLAS HORTON

I was working on boats as a teenager, sweating like a pig during a summer job.
DOUGLAS LEONE

Catfish has a nice firm texture and mild flavor.
TOM DOUGLAS

My wife and I decided to try and kick start our kitchens to a $15 minimum wage for cooks. I've p...
TOM DOUGLAS

Sometimes we spend more efforts with people that are strangers in terms of making an impression than...
MICHAEL DOUGLAS

You may have a broken heart, but you may find someone else.
DOUGLAS BOOTH

There's nothing like a family crisis, especially a divorce, to force a person to re-evaluate his...
MICHAEL DOUGLAS

I don't have a cell phone because I know how horrible it is. Using your cell phone is like putti...
DOUGLAS TOMPKINS

Slavery is not the only question which comes up in this controversy. There is a far more important o...
STEPHEN DOUGLAS

There is a theory which states that if ever anyone discovers exactly what the Universe is for and wh...
DOUGLAS ADAMS

He thinks with regret of the great days when he could at harvest time at least go down into Hungary ...
DOUGLAS REED

The sublimity of wisdom is to do those things living, which are to be desired when dying.
NORMAN DOUGLAS

What is all wisdom save a collection of platitudes?
NORMAN DOUGLAS

To find a friend one must close one eye - to keep him, two.
NORMAN DOUGLAS

You can tell the ideals of a nation by its advertising.
NORMAN DOUGLAS

This must be Thursday. I never could get the hang of Thursdays.
DOUGLAS ADAMS

In 2012, the city of Austin erected an eight-foot-tall bronze statue of Willie Nelson in the heart o...
DOUGLAS BRINKLEY

With 'Black Rain,' I spent a lot of time with homicide detectives, and I spent a lot of time...
MICHAEL DOUGLAS

If you're part of the Network Generation, you don't have to belong just to one nation. Dual ...
DOUGLAS ALEXANDER

Because the Internet is so new, we still don't really understand what it is. We mistake it for a...
DOUGLAS ADAMS

There were three Selma-to-Montgomery marches in March 1965, and Rosa Parks had missed the first one....
DOUGLAS BRINKLEY

When you put an individual on the cover of a big picture magazine, like 'Life of Look', thei...
DOUGLAS KIRKLAND

When I was 8 years old, I made my own encyclopedia of American biography - Johnny Appleseed, Jim Bow...
DOUGLAS BRINKLEY

Whoever said the pen is mightier than the sword obviously never encountered automatic weapons.
DOUGLAS MACARTHUR

People who are sensible about love are incapable of it.
DOUGLAS YATES

The British actors I've met and worked with have all been very supportive of each other.
DOUGLAS BOOTH

This Network Generation have grown up in a connected world. With Skype, Facebook, Twitter and the In...
DOUGLAS ALEXANDER

Our country is now geared to an arms economy bred in an artificially induced psychosis of war hyster...
DOUGLAS MACARTHUR

When we settled our country, the dark forest was considered in some ways evil and something that you...
DOUGLAS BRINKLEY

I get verklempt if I see a vintage TI-30 or TI-54 calculator. But I don't think I'd want to ...
DOUGLAS COUPLAND

Most people that derail as leaders in the corporate world, it's not because they couldn't do...
DOUGLAS CONANT

It's very important that we keep these special, wild places. It defines the United States. Imagi...
DOUGLAS BRINKLEY

Who doesn't love digging into a plate of crab cakes or going after a chilled cracked crab with c...
TOM DOUGLAS

I got my feet wet in a couple of shows. I did a cameo on my favorite show, 'The Vampire Diaries....
GABBY DOUGLAS

When I arrived at Campbell on January 8, 2001, the company had lost half its market value in the pri...
DOUGLAS CONANT

A man in a bookstore buys a book on loneliness and every woman in the store hits on him. A woman buy...
DOUGLAS COUPLAND

When I was a kid and my mom made tomato soup, she would cut buttered toast into squares and float th...
TOM DOUGLAS

I'm all for guys being butch and guys being men. I identify with that and appreciate that. But i...
KYAN DOUGLAS

I wanted to tell my story and where I came from and my background, because it was not easy.
GABBY DOUGLAS

It's just incredible how people come up to me and say, 'Gabby, you inspire me to do anything...
GABBY DOUGLAS

I would love to be a role model.
GABBY DOUGLAS

I wear makeup pretty much every day. For training, I usually do a lighter base, a lighter blush and ...
GABBY DOUGLAS

My mom used to tell me when I was little, 'When it rains, it's God's manifestation - a b...
GABBY DOUGLAS

You've got to be confident when you're competing. You've got to be a beast.
GABBY DOUGLAS

I've learned how to stay humble. I don't want to get in over my head because when you do tha...
GABBY DOUGLAS

Gospel music always relaxes me and calms my nerves.
GABBY DOUGLAS

By now, you've probably caught on to something: my mother is always standing by with just the ri...
GABBY DOUGLAS

Gold medals are made out of your sweat, blood and tears, and effort in the gym every day, and sacrif...
GABBY DOUGLAS

I had to face a lot coming through this journey, a lot of sacrifices, difficulties, challenges, and ...
GABBY DOUGLAS

You know, God has a plan for me, and I'm going to follow in his footsteps and just rejoice and b...
GABBY DOUGLAS

Always there has been some terrible evil at home or some monstrous foreign power that was going to g...
DOUGLAS MACARTHUR

I like to think of thoughts as living blossoms borne by the human tree.
JAMES DOUGLAS

How hard it is, sometimes, to trust the evidence of one's senses! How reluctantly the mind consent...
NORMAN DOUGLAS

I'm not gonna lie, I love Usain Bolt and Serena Williams. What I love about Serena is that she j...
GABBY DOUGLAS

The simplest way to prepare Dungeness crabs is to boil them in the shell and set them in front of yo...
TOM DOUGLAS

Mormons... are so strong, they can handle wealth, they are confident. I think it is because they are...
MARY DOUGLAS

My first job was on Broadway. Then I went into the Navy. When I came out of the Navy, I went back to...
KIRK DOUGLAS

Whether in chains or in laurels, liberty knows nothing but victories.
DOUGLAS MACARTHUR

It is a fatal error to enter any war without the will to win it. •Douglas MacArthur All great...
DOUGLAS MACARTHUR

The negative aspects of Scottish Nationalism are a kind of aggressive complacency, that sort of boas...
DOUGLAS DUNN

Some say that the universe is made so that when we are about to understand it it changes into somet...
DOUGLAS ADAMS

In the beginning, the universe was created. This made a lot of people very angry, and has been wid...
DOUGLAS ADAMS

Fortunes made in no time are like shirts made in no time; it's ten to one if they hang long together...
DOUGLAS JERROLD

Love's like the measles, all the worse when it comes late.
DOUGLAS JERROLD

Reputations, like beavers and cloaks, shall last some people twice the time of others.
DOUGLAS JERROLD

Wit, like money, bears an extra value when rung down immediately it is wanted. Men pay severely wh...
DOUGLAS JERROLD

Honest bread is very well--it's the butter that makes the temptation.
DOUGLAS JERROLD

I hope that no American . . . will waste his franchise and throw away his vote by voting either for...
DOUGLAS JERROLD

A pill that the present moment is daily bread to thousands.
DOUGLAS JERROLD

After all there is something about a wedding-gown prettier than in any other gown in the world.
DOUGLAS JERROLD

Greece's European neighbors were able step in and bolster the weak foundation on which Greece...
DOUGLAS WILDER

It's hard to legislate what people eat. People are getting fed up with being told what they can ...
TOM DOUGLAS

I'm spending a year dead for tax reasons.
DOUGLAS ADAMS

I wanted to be a writer-performer like the Pythons. In fact, I wanted to be John Cleese, and it took...
DOUGLAS ADAMS

Time is bunk.
DOUGLAS ADAMS

For a moment, nothing happened. Then, after a second or so, nothing continued to happen.
DOUGLAS ADAMS

Of course you can't 'trust' what people tell you on the web anymore than you can 'tr...
DOUGLAS ADAMS

If somebody thinks they're a hedgehog, presumably you just give 'em a mirror and a few pictu...
DOUGLAS ADAMS

The major difference between a thing that might go wrong and a thing that cannot possibly go wrong i...
DOUGLAS ADAMS

I think fish is nice, but then I think that rain is wet, so who am I to judge?
DOUGLAS ADAMS

Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

Copied!

Douglas Rushkoff

Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

Douglas Rushkoff

Share:

Related

More Douglas Rushkoff