Good service means never having to ask for anything.

Good intentions never change anything. They only become a deeper and deeper rut.

'Fine casual' means taking the cultural priorities that fine dining, at its best, believes in.

The most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.

It's not fancy, it's just good,

You wouldn't have the same art on the walls at every restaurant or the same waiter uniforms. Neither should you have the same service style at every restaurant.