Many studies have shown that Sailors are more likely to reenlist when they are serving with a clearly defined purpose, in this case in the global war on terrorism. Certainly, incentives like reenlistment bonuses play a part in their decision to stay in the Navy, but it's also something bigger than that. People like to be a part of something bigger than themselves - that is what serving in the Navy is all about. They are making a difference in the world, and you can't put a price tag on that.
— Denise Haynie
Purpose