FastSaying
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
Dieter Rams
Design
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Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
— Dieter Rams
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Design should not dominate things, should not dominate people. It should help people. That's its role.
— Dieter Rams
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As designers, we have a great responsibility.
— Dieter Rams
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I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
— Dieter Rams
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I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.
— Dieter Rams
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