Given the market, we expect their contribution to profit will be substantial. Our target was to increase profitably for us and to lower the cost per ton for our customers.

Clearly we will be expected to make a substantial contribution (to the reconstruction effort),

At a strategic level, we look forward to Geoff's contribution to our plans for the Australian market and beyond. His insights will add tremendous value to the positioning of our solutions with retailers.

We will provide greater value to customers than our competitors, therefore the truck will be priced higher than theirs.

I think most market participants expect further increase. This is not going to be necessarily the end. I think they were hoping for a neutral stance coming out of it. But I think they having thought about it said, well, the Fed really is on top of this, the Fed is on top of inflation and there's a concern about slowing down the economy. And I think that helped it [the market] come back.

The fresh market will continue to be a source of profit for U.S. growers who leverage competitive advantages in technology, distribution and climate to deliver even higher quality product to retailers year-round. Canada and Mexico are also increasingly important export markets for U.S. fresh product, as consumers in those countries acquire a taste for year-round strawberries.