Getting direct consumer revenue through movies or games or other culture products is something that we are very suitable for.

Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself.

The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally.

Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.

I do wish to emphasize that in light of the Alibaba deal, Youku Tudou management will remain independent, and we will continue to be open to opportunities for cooperation with other strategic partners going forward.

It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.