George Clooney; it's almost a brand in itself.

We remain committed to our customers, and the new rates, which continue to be competitive, reflect our relentless pursuit to continuously invest in our business.

George Clooney -- it's almost a brand in itself. It just made a lot of sense for us.

Nobody cared whether they were wasteful then because Stanford just shipped them more of whatever they needed, which is very common with a teaching institute. Things have become extremely efficient out of necessity because we have to watch every dime that is spent.

We are looking at all our alternatives right now. We have always been very vigorous in our defense of our patent portfolio.

We're upping our marketing campaign and introducing the medical center to people new to the coast. We need to look for more of those patients.