Generally, the winning model has been autonomous units, having expertise close to the market, decision-making flexibility and focus to respond to market conditions.

I am excited with the enhanced strategic focus Levenson & Hill brings to the table. Their proven expertise in building brands and delivering messages through an award- winning media platform helps us tremendously. Adding their Hispanic expertise will help catapult us to the next level of strategic focus in reaching this critical consumer segment.

The current rationale is that the only good conglomerate is a busted one.

When they make an acquisition of another spirits competitor, they can leverage their infrastructure and marketing and merge central office functions. In this type of instance it can make sense to have related diversification.

You're talking to someone who has gone through the Mexico crisis, the Thai crisis, the Russia crisis, the Brazil crisis and the Turkey crisis. Politics has always been an investment consideration within emerging markets.

My decision was based on what's really most important. What do I prioritize? From that standpoint, this season and winning a championship was the most important thing. Especially this time of year, it's very important to prepare yourself.