Gamers always believe that an epic win is possible and that it's always worth trying, and trying now. Gamers don't sit around.

There are people who are very dismissive of games and gamers.

If you make it a game, gamers will play it no matter what your motivation is in making it.

Game designers are obsessed with emotion. How do we create the emotions that we want gamers to feel, and how can we really make it this intense, emotional experience?

When parents or gamers ask me, 'What's the best game to play?' I say that playing face-to-face is more beneficial than playing online.

Game developers know that people have more fun when they're in large groups. They feel more fired up when the challenges are more epic.