From the hotel guest's side, you try to make the experience no different from a traditional luxury hotel.

It's not like the spa luxury experience. It's more like an outdoor-adventure experience for those willing to get a little dirty and brave the cold.

We rate ourselves as a luxury airline with competitive rates and we offer a different travel experience.

War destroys men, but luxury destroys mankind; at once corrupts the body and the mind.

Give us the luxuries of life, and we will dispense with its necessaries.

The problem is, ... we don't get the luxury of legislating ownership. That would kind of cure this problem that I'm struggling with.