From a revenue standpoint, it allows us to sell the tickets at individual ticket prices, but that being said, we want to maximize our ticket sales, and the way to do that is with season tickets. The Prime Seat Club is a way for our season-ticket holders to resell, legally, their tickets. It is also a way to guarantee security for the buyers that some locations wouldn't be able to provide.

Joe Strohm

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Demand is very high. But some of that is because of reduced capacity for the start of the season. Obviously, it's also because of the new ballpark and also because we've had the best record in baseball over the last two years. It's all those things at once. You would expect demand to be high.

The quickest way to purchase tickets definitely will be directly online.

It's not as much about the game as it is about testing the facility with a large crowd in there. For everyone, it's the first view of the new ballpark — it's the first event.

We expected to sell out, but, honestly, we didn't expect to sell out so quickly.

My original projections were for us to do about $2 million the first year and maybe $4 million the second. Toyota wasn't even on the horizon when we first started planning to come to San Antonio. That was another surprise.