Fort Franklin's ability to dig deep, focus and understand our business strategy helped guide our decision for an agency partner. Our companies are like-minded when it comes to our work and potential and we are anticipating a true partnership with fresh, creative and innovative collaboration.

It's basically a business decision for Microsoft. Like any other company, we have business priorities. Our focus really is in delivering the best experience to Windows customers.

I don't feel like my ownership of property in this area affects my ability to make an objective decision,

We made the decision to focus our promotional assets in an area where they would have a maximum impact. That was the PGA Tour and Tiger.

The ability to determine what constitutes risk, and the requirement to report that risk to executive decision makers, can be a highly political activity requiring excellent written and oral communication skills with a good knowledge of business. Generally, these skills have been lacking in traditional technically-oriented information security specialists,

The whole decision was based on Lovell. The way his ball moves, I was afraid they (Florence's hitters) were going to start taking pitches and getting walks. With the power they have over there, we didn't want to be in that situation.