Ford must design and manufacture vehicles that consumers want to purchase without huge incentives.

It was negotiated at a different time, when Ford certainly didn't envision their market share going from 25 percent to 18 percent.

The Ford Escape Hybrid is among the vehicles we found to be a great economic bonus for consumers.

Toyota really believes that we need to manufacture vehicles, engines and other parts where we sell out vehicles. This allows us to do that quicker.

We don't know a whole lot about this yet. To date, this is just headline fodder. These spreads are very attractive if nothing happens.

This latest news that they will be applying more of the employee discounts on the '06 model flies in the face of that strategy. It may depend on how many models we are talking about here. If it's a small number, it doesn't concern us that much.