For years, there has always been speculation, does this footage exist, so we have a piece that actually explains what it was and we do a recreation of it. For fans of the film, that's a big, important thing.

A lot of the home video companies are not familiar with the classics. They're not aggressive with marketing them, and trying to figure out which ones they should put out. They don't necessarily have the background. I don't want to see the fourth or fifth reissue of an '80s comedy in a new box.

But a great movie is a great movie, regardless of how old it is. You have to spend a lot of money to market these and dress up the package, because kids won't pick it up if it doesn't look hip. But the kids are finding these movies and stars faster than you think.

The real one is worth about $25,000. These are all reproductions, but they're still nice to have.

Fans of this film are going to go crazy; we've got everything but the kitchen sink on here.

[Executives acknowledge that the core audience for films older than 40 years is, well, people older than 40 years.] But a great movie is a great movie, regardless of how old it is, ... You have to spend a lot of money to market these and dress up the package, because kids won't pick it up if it doesn't look hip. But the kids are finding these movies and stars faster than you think.