For years, Elvis Presley Enterprises and the Presley family have envisioned a project like this. We are thrilled to be able to move this concept forward.

We've been thinking about this stuff for so long, but now we can actually do it.

Elvis sells all over the world, and that's where the real opportunity for growth lies for us, to take more of Elvis and Graceland out to the world,

They said when we were getting to know them, 'You know, we're not out trying to buy problems. We don't want to buy companies that we have to fix.

There's nothing so tragic as seeing a family pulled apart by something as simple as a pack of wolves.

We could see this unfold, but there was not a whole lot we could do to stop it. The family has the right to get out of the business. The acquiring company has the right to consolidate.