For the children who are struggling academically, if we can keep them in school most of the summer, or keep them there and keep them involved, they tend not to regress or slide back during the summer.

You have to catch them young. We start with the kids through high school health-career clubs, to grow our own health care professionals and shape their education more locally.

This was a group of families that didn't want to send their children off to a residential school, or have them sit in a corner all day and color.

We (currently) offer quite a few enrichment and academic classes that parents would have to choose just one for their child to participate in. By having two four-week sessions, we shorten the sessions just a little bit, we offer a lot more opportunity. We offer kids (the opportunity) to take two of those classes and really be involved in school more during the summer.

More young families, children, teens. The demographic is changing fast. We are seeing more of that market here.

We're concerned because we know that children who have cardiovascular risks grow up to be adults who have these risks.