For the artists, the benefit is that there is a label which embraces their identity and sexuality as part of their persona. In addition, they have the benefit of resources and clout of a major label to help them build their careers.

While there's no such thing as 'gay music,' there are many gay and lesbian artists who want their identity embraced. To not only embrace them as artists but as individuals. It really is just a home for the artists.

We're looking to sign artists who make great hit music that can have mass appeal regardless of genre. There have been independent gay and lesbian labels before, but nothing that has the clout of Sony. We can mine all the great music within the Sony archives and beyond.

This creates a stronger identity for [United Artists], while putting all the mainstream identity at MGM.

What you're seeing is the gay media and entertainment economy blossoming.

It's an idea whose time has come.