For most companies, isolated business process reengineering is no longer enough. They now realize the importance of tying together data across disparate business processes--because this provides a holistic view of enterprise operations and enables the company to innovate at a business model level, whether it's linking price to demand and supply variables in real-time or understanding risk as it is being incurred to drive customized insurance policies.

For most companies, isolated business process reengineering is no longer enough. They now realize the importance of tying together data across disparate business processes, because this provides a holistic view of enterprise operations, and enables the company to innovate at a business model level, whether it's linking price to demand and supply variables in real-time, or understanding risk as it is being incurred to drive customized insurance policies. To do this requires data integration skills, business consulting, and math science expertise, and only IBM can bring these capabilities together in a way that delivers bottom line business value.

Embracing new ways of managing key business processes, such as procurement and accounts payable, allows leading companies like Colgate to uncover significant new sources of value within their operations. We're pleased to help Colgate move its business forward using our organization's expertise in procurement innovation coupled with IBM's well established group of supply chain and accounting professionals.

It's very clear that CEOs today are looking at new kinds of innovation to drive substantial organizational change and business growth. It's not just product innovation any more. It's about understanding how to innovate a business model, or an operational process, or management behavior -- such as real-time risk management, collaborative pharmaceutical development, or digital film distribution.

Every part of your business will change based on what I consider predictive analytics of the future.

If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business.