For me, what's a more important question is how we get at least the option of more diverse experiences in this media.

'What am I missing?' is a much more important question than 'How cool am I?'

It's not about HTML 5 vs Flash. They're mutually beneficial. The more important question is the freedom of choice on the web.

My children have very little interest in my work. The most important question they have for me is, 'What's for tea?'

The most important question in the world is, 'Why is the child crying?'

The most important question in American cinema, I've learned, is 'When is lunch?'