For Aristotle, habits reigned supreme. The behaviors that occur unthinkingly are the evidence of our truest selves.

Habits are malleable throughout your entire life.

Consumer habits are key to understanding how to launch a product.

When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.

A huge amount of success in life comes from learning as a child how to make good habits. It's good to help kids understand that when they do certain things habitually, they're reinforcing patterns.

Since cowardice must occur at a time and place where an enemy either has already appeared or may yet turn up, servicemen in peacetime - and ordinary civilians - can breathe a sigh of relief. If you are yellow-bellied back home, you're not technically a coward.