For a period of time, you can win financially and later buy whatever you want.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

You can't be in debt and win. It doesn't work.

Jerry, ... do not marry this girl unless you get some premarital counseling. Period.

Most of the things we buy are wants. And we call them needs, but they're wants.

If you want to use the words tuned out or didn't buy in, use whatever phrase you want, the fact is there were too many nights it happened. It wasn't because the message wasn't correct. It was because in some cases certain players weren't listening to that message.