For a major publisher like Time Inc. to embrace Bitcoin sends an important message to both its readers and to the broader media community.

It sends a strong message to the administration that we can't just ignore this and take our time.

The message this conviction sends to the financial community is clear: Those who adopt a 'don't ask-don't tell' approach toward the money they manage do so at their own peril.

That sends the message that some things are more important than safety. That's not true.

It sends the wrong message to every one of our constituents.

That's what Major League Baseball's steroid scandal was all about, the hidden harm in competitive sports that sends the wrong message to the young.