For a guy like me that's just extraordinary. This is like - I don't want to say it - but it's at architect's dream.

In the face of aggressive competition from Motorola, Samsung, LG and Siemens this is going ot be a challenging goal to achieve.

You're definitely looking at single digit margins, but Motorola will use the ultra low tier to attract consumers to its brand and eventually sell up more expensive models.

The Rokr was kind of a disappointment. You hear a song, go home, find it on iTunes, connect your phone and download. The real goal is to download it directly.

If you look at the hype-ometer, music is definitely the hottest. But no one has quite got the right model for the business yet.

Vodafone has got serious about 3G now. It is using its size and purchasing power to put together the best portfolio of 3G phones and services.