Food is not just eating energy. It's an experience.

Why can't we have a concert with food? Your typical cooking demonstration, there's just no enthusiasm. There's no energy behind it. I said, 'What if we take a cooking demonstration and fortify it with a lot of good music? ... Drive it to the next level?'

This is kind of like hitting the nitrous button on a food career. This is full throttle.

Outdoor cooking is not just about hot dogs and hamburgers. There are so many styles of food you can make.

One of my good buddies is Marcel Reece with the Raiders. He's a big 'Triple-D' fan; he's a big food fan.

Triple D is all about three things: Food, story and character.