Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!

[T]he real lie that advertising tells is not so much in what it shows, but in what it leaves out.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Telling lies does not work in advertising.

If i had a drop of water for every time a lie was said i would have my own personal ocean with an abyss in it at my home.Gary F Evans...

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.