Flash Video made platform sites like YouTube possible as well, and helped kick-start the online video revolution.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

YouTube's algorithm doesn't know what's going on in the world.

We started on April 1, 2003. So long ago, you couldn't watch video in a web browser; you had to watch it in a different player, like in Quicktime player or something like that.

To me, the machinima artform has essentially evolved now into the Let's Play streaming world. That's what it is: it's people performing and creating art using video games. It's just more personality-driven rather than story-driven these days.

We had seen the way the print industry had been disrupted; we'd seen how the audio industry got disrupted, so it just seemed like a natural progression that video was next. We thought we were late to the game in 2003.