First we launched free calls for our customers, today we're launching free broadband forever. Our focus will now be on processing all orders as quickly as possible. Demand is going to be enormous.

These figures represent a very strong performance, reflecting excellent market conditions, exclusive products and continued focus on investment in service and value for our customers.

Our free broadband proposition, announced today, will require significant levels of investment in the short term. However, the broadband market is growing rapidly, and we are well placed to become a major force within it.

Despite the increase in recruitment costs arising from the acceleration in our MVNO business to drive future profitable growth, we anticipate a full year result at the top end of current market expectations.

We anticipate further like-for-like growth in the fourth quarter, supported by further store openings.

When the euphoria generated by the flurry of deals announced so far is over, the focus will switch over to earnings and there is cause for concern.